Picture the scene: you are at a networking event and get talking to someone who could be a very lucrative client or customer. Before they walk away you need to ensure the best possible chance of keeping in contact. You could tell them your details but with so much else going on this is likely to slip their mind very quickly.
This is why business cards are still so important because they ensure that all the information needed is in one place that can be popped into a wallet to refer back to later.
But, to make sure that they do give it a second glance you need to give careful consideration to the design to guarantee that it is eye-catching and therefore, memorable.
Step 1: Specifications
First, you need to consider the specifications – this includes the size, orientation and materials.
The most common business card size is 85mm by 55mm or 3.5 inches by 2 inches. Next, you need to decide if you want your business card to be viewed landscape or portrait – landscape is the more traditional and most common choice.
Finally, you need to decide if you want a matt or gloss finish – gloss will look smart and shiny while matt is perfect for a more classic look. You can also choose special finishes such as metallic ink, foil blocking or spot-UV.
Step 2: Colour and font
Do you have company colours? It is best to keep the colours on your business cards consistent with any other marketing material you already have. Otherwise, you may want to put some thought into the message different colours can portray.
When it comes to your font you need to ensure that it is easy to read – this means using at least 8 point font and avoiding using a font that is too decorative. Serif or sans serif tends to be a good choice.
Step 3: Imagery
When choosing your imagery, if you decide to use any at all, you need to consider what will best portray your brand values. Original artwork or photography will ensure a unique card that is sure to catch the eye. Alternatively, you might want to use this space for a larger version of your logo.
Keep any imagery to the back page, while the front is for your information.
Step 4: Information
What information are you going to include on the card? While you want the colour, imagery and design to ensure that it stands out from the crowd this is wasted if you haven’t got the right information on it.
This might include:
- Your name
- The company you work for
- Your job title
- Contact information – email / phone number / social media profiles and website.
Step 5: Think outside the box
You want your business cards to reflect your company – if you are serious then your cards should stick to a simple, classic design with a minimalist look and elegant font and colours. However, if your brand is more creative then you might want your cards to come across as a bit more playful. This could be bold colours, unusual shapes or even humour. You might consider using special materials or creative concepts to ensure that you get noticed, stand out from the rest and are remembered.